Green Friday ®, the anti-Black Friday activist movement is back for its 5th edition.
Launched by the ENVIE network in 2017, Green Friday acts as a social and sustainable alternative to Black Friday and its misleading incentive promotions. Green Friday brings together associations and companies with aligned ambitions: to promote responsible and ethical consumption and to give back the power to citizens to control their purchasing power. In four years, Green Friday has become a large-scale popular event, a symbol of the fight against destructive over-consumption.
For more information and details on Green Friday actions happening in the EU, click here.